Join to apply for the Sales Engineer - Ad Sales (Hybrid remote friendly) role at Imagine Communications

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Join to apply for the Sales Engineer - Ad Sales (Hybrid remote friendly) role at Imagine Communications

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Every day, Imagine Communications is delivering billions of media moments all over the world — anywhere, anytime and on any device. Imagine Communications delivers innovative, end-to-end media software and networking solutions to over 3,000 customers in more than 185 countries, including the top broadcast facilities and the most technologically advanced sports and live-event venues.

Why Imagine?

Imagine Communications offers a generous pension to all our employees, private Medical and Dental. We like to make sure all our employees are safe when travelling so we’ve got travel insurance covered too. Employee Wellbeing is a priority for us, so all employees and their family have access to our EAP service. We have subsidised Gym membership, Life assurance and Group income protection.

Reporting Structure & Industry Expertise

Reporting to the SVP of Global Sales - AdTech, with a dotted-line to the VP of Sales EMEA - AdTech, this role requires a technically adept professional with deep expertise in the Advertising Technology space. You bring hands-on experience in media workflows, ideally from within the television or broader media industry, and a strong working knowledge of the Imagine Landmark Sales solution—a critical qualification for success in this position.

Customer Engagement & Solution Delivery

As a Sales Engineer, you will lead technical presentations and demonstrations of our AdTech solutions to a range of stakeholders—from C-level executives and subject-matter experts to operational end-users. Your ability to clearly articulate complex technical concepts and value propositions is essential in driving solution adoption and sales success.

Internal Collaboration & Strategic Contribution

This position demands close collaboration with cross-functional teams and alignment with sales leadership to ensure strategic consistency. You will be responsible for developing compelling pitch materials, maintaining solution databases, and providing pre-sales support that aligns with client goals and business outcomes.

Work Style & Regional Travel

You thrive in both collaborative team environments and when working independently. The role requires flexibility and a proactive mindset, with the expectation of regular travel across the EMEA region to engage directly with media and broadcast organizations at all levels of their operation.

Presentation Skills & Presence

Strong public speaking skills and the ability to confidently "own the room" are vital. Your presence, both in-person and virtual, will influence decision-makers and help drive meaningful business conversations around our AdTech offerings.

Key Responsibilities

• Provide pre-sales technical expertise to Executive Sales and Regional Sales Managers, supporting them through the solution development cycle while they lead sales opportunities and commercial negotiations.
• Develop and maintain in-depth knowledge of Imagine Communications' product portfolio, with a focus on effectively positioning solutions to meet customer needs and industry workflows.
• Proactively identify new business opportunities through direct customer engagement, qualify leads, and track progress using Salesforce and other CRM tools.
• Take ownership of responses to RFPs (Request for Proposals), ensuring technical compliance, alignment with customer requirements, and clear articulation of value.
• Collaborate with Product Line Managers and cross-functional teams to define and execute strategies that help secure new business.
• Collaborate with VP, AdTech Strategy on solution architecture, pitch-strategies, and presentation workflow to align with Sales leadership
• Ensure key accounts are consistently informed about the full range of Imagine’s products, solutions, and roadmap developments.
• Respond to product-related inquiries, providing consultative guidance on functionality, compatibility, and systems integration best practices.
• Design, prepare, and deliver tailored solution demonstrations—both remotely and in-person—to various stakeholders, including technical teams and executive decision-makers.
• Lead or support the planning and execution of technical Proof of Concepts (PoCs), ensuring measurable success criteria and customer satisfaction.
• Stay current on media industry and broadcast technology trends, competitive offerings, and market developments within the EMEA region.
• Demonstrate a strong understanding of broadcast and media-specific terminology, workflows, and infrastructure (e.g., playout, traffic, ad sales, rights and scheduling, and IP-based systems).
• Collaborate with Product Management teams to provide structured feedback on product performance, customer use cases, and feature enhancement opportunities.
• Represent Imagine at industry events, trade shows, and customer forums as needed, including booth setup, demonstrations, and technical discussions.
• Maintain, configure, and update demo systems and environments to reflect the latest product features and integrations.
• Willingness and ability to travel across the EMEA region, often on short notice, to meet with clients and support field engagements.
• Depending on experience, this position may offer a management opportunity with other sales engineers in other Imagine markets and product lines.
  
  
  

• Technical-to-Non-Technical Translation Ability to clearly explain complex technical concepts to non-technical stakeholders like executives, producers, or creative leads.
• Active Listening Truly hearing the client’s challenges and tailoring solutions accordingly.
• Presentation Skills Comfortable leading demos, workshops, and client meetings with confidence and clarity.
  
  
  

• Customer Empathy Understanding the unique pain points and workflows of media clients (e.g., broadcasters, digital publishers).
• Trust Building Becoming a credible advisor, not just a product expert.
• Long-Term Engagement Helping nurture relationships that extend beyond the initial sale.
  
  
  

• Cross-Functional Communication Partnering smoothly with Sales, Product, Marketing, and Support teams.
• Feedback Looping Being the voice of the customer to internal teams—translating field feedback into product or solution enhancements.
  
  
  

• Composure Under Pressure Handling tough questions or unexpected technical issues during demos without losing confidence.
• Flexibility Adapting messaging or approach based on the audience—whether you’re speaking with a CTO, ad ops specialist, or a broadcast engineer.
  
  
  

• Solution Selling Mindset Framing the technology in terms of business value, media-specific ROI, and audience impact.
• Handling Objections Addressing concerns constructively while steering the conversation forward.
  
  
  

• Particularly important in EMEA or global roles—being mindful of regional business norms, communication styles, and media landscape variations.
  
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Broadcast Media Production and Distribution

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