Join to apply for the Senior Account Director - Social Media role at Inkling Culture

We are seeking an outstanding and strategic Senior Account Director (Social Media) to join our Digital/Social team at Inkling. This role involves leading digital and social media client partnerships, overseeing all account activities, and developing strong client relationships.

The ideal candidate will deliver top-tier campaigns, work collaboratively with PR, influencer marketing, experiential, and creative teams, and proactively seek new business opportunities to generate growth.

We work with a diverse range of clients including Hitachi, The Crown Estate, Gather & Gather, Yoto, Kooth, and Beavertown. Key qualities include:

• Creativity and strategic thinking
• Excellent project management skills
• Experience with B2B, corporate, and consumer clients
• Ability to work within an integrated team
• Solutions-focused and adaptable
• Personable, engaging, and able to handle a varied workload
• Commercially minded with a growth mindset
• Proactive and client-focused
• Deep understanding of clients’ businesses

Responsibilities include:

1. Managing digital marketing planning and execution to meet KPIs and identify growth opportunities
2. Expertise in social media, paid advertising, content, website, email marketing, and influencer marketing
3. Leading campaign ideation, planning, and creative content development
4. Overseeing content creation, video production, and briefing creative teams
5. Ensuring high standards in project delivery and reporting campaign performance
6. Supporting new business initiatives and crisis management
7. Mentoring junior team members

Minimum requirements:

• At least 6+ years of agency or brand experience in digital marketing and social media
• Proven strategic and innovative thinking
• Experience in developing new business
• Strong account management skills and client relationship nurturing
• Creativity and trend awareness
• Ability to manage team resources effectively

Benefits include hybrid working, private healthcare, pension schemes, generous leave, team events, and more. Join us to be part of a vibrant, values-driven agency committed to impactful work and a positive culture.